Articles of Interest

Opinion: Small business should create a marketing plan just like big business


Having a deep understanding of how your product or service is used and valued by your customer will help you determine what else you should provide to lock them in for the long-term. Your better mousetrap may look good through your rose-coloured glasses, but is it what your customers want or need?

Le Manitoba reste à la WTCA


Mariette Mulaire, présidente-directrice générale du World Trade Centre (WTC) Winnipeg, a été réélue le 8 avril dernier au conseil d’administration de la World Trade Centres Association. Elle est la seule Canadien de ce conseil international.