Branding: Strategy Before Creativity
Tue March 24 @ 9:30 am - 11:30 amFree
Presenter: Ron Greasley, Deschenes Regnier
The creative work you develop for your company should be a reflection of your company’s personality, positioning and message. Before you pick a logo or a website design, make sure you can answer a few key questions about who you are and how you want to be perceived in the marketplace. Learn how a good strategy can save you time and money in the long run.
Attendee will learn the following:
1. How your strategy will affect not only your design, but your messaging as well
2. The 10 key questions to ask yourself about your brand
3. A brand is not a logo – the logo is the outcome of a brand
Ron is the Senior Strategist at Deschenes Regnier. He has twenty-five years of experience working on both the client and agency side. At the agency, he has an opportunity to work with a broad range of businesses, and understands that every day, every campaign, every solution is different and is only successful if it addresses a client’s specific needs.
This seminar is available for remote participants via webinar (i.e. attend from your computer, tablet or smartphone). Please choose “Online” at registration. The day before the event, we will send you an email with the link to join the seminar online.Online registration will close the business day prior to the event. Past this deadline, please call 204-984-2272 to make arrangements to attend the seminar.
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