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Creating and Executing an E-Commerce Digital Strategy

November 3, 2020 @ 12:00 pm - 1:00 pm


This webinar is part of the E-Commerce Series presented under the Roots & Recovery Program and brought to you in partnership with Tech Manitoba.

Presented by: Tammy Kasdorf, Web Wizards

A digital strategy is an action plan designed to achieve business goals through the implementation of digital initiatives. With e-commerce, that typically means focusing on driving traffic to your site and converting these visitors into customers. With global e-commerce sales expected to reach more than $6.5 trillion by 2023, there is more opportunity than ever. In order to effectively grow an e-commerce business, you need a well-thought-out e-commerce marketing strategy. Tammy Kasdorf, Business Development Manager at Web Wizards will explore best practices at each stage of the digital strategy development.

Attendees will learn:
1. Developing audience personas and journey maps
2. Choosing the right traffic drivers, advertising channels, tactics and tools
3. Benchmarking and reporting: how to gauge effectiveness and what to do if it’s not working

Tammy Kasdorf is the Business Development Manager at Web Wizards. With more than 20 years of consulting experience, Tammy helps clients develop strategic digital marketing plans and custom technology solutions that improve companies’ profitability both on and offline.

We will send you a confirmation email with the link to join the seminar online. Online registration will close at the start of the event. To register past this deadline, contact us at 204.253.4888 or 800 665 2019.


November 3, 2020
12:00 pm - 1:00 pm
Event Category:


WTC Winnipeg