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Creating Your Ideal Customer Profile

Thu January 24 @ 9:30 am - 11:30 am


Presenter: Sherri Cairns, Cairns Consulting & Training

Do you have a clear picture of the type of customers your business has, or should be targeting? Do you know what motivates them? Creating customer profiles that describe specific segments of your target audience will help you avoid wasting time and money on unsuccessful marketing efforts. This seminar will help you focus your message on the people that need to hear it.

Attendees will learn the following:

1. Identify your ideal cusomers through market segmentation
2. Describe your ideal customers in written profiles that are tangible
3. Create specific profiles for each identifiable target group

Sherri Cairns is a Certified Small Business Counsellor with over 20 years’ experience working with small businesses, helping them take their entrepreneurial visions to the next step through training and coaching. She has an extensive background in workshop development and facilitation in the areas of entrepreneurship and professional development. Sherri is passionate about helping entrepreneurs find their motivation and achieving success.

This seminar is available for remote participants via webinar (i.e., from a computer, tablet or smartphone). Please choose “Online” at registration. The day before the event, we will send you a confirmation email with the link to join the seminar online.

Online registration will close at 12:00 p.m. the day prior to the event. To register past this deadline, contact us at 204.253.4888.


Thu January 24
9:30 am - 11:30 am
Event Category:


WORLD TRADE CENTRE Winnipeg (Old City Hall in St. Boniface | Ancien Hôtel de ville Saint-Boniface)
219, boul. Provencher Blvd, 2nd Floor
Winnipeg, R2H 0G4 Canada