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Grow Your Sales: Protecting Your Margin Through Your Sales Team

October 13, 2020 @ 12:00 pm - 1:00 pm


Presenter: Darrell Boyko, Boyko Innovations

Winning new business opportunities that don’t make a profit is one of the most frustrating realities for business leaders. Heavy competition, price sensitivity and desperation influence the decision to reduce prices, which erode margins. This webinar will cover the discovery process stage and the types of questions your sales team must ask prospects. When the right questions are asked, your sales team can position your company as a solution instead of a commodity so the new business you win is profitable.

Attendees will learn the following:
1. Why your sales team is giving away your margin to win new accounts
2. 3 types of questions your sales team must ask during discovery conversations
3. A proven tactic to understand in advance how likely you are to win the new client opportunity

Darrell Boyko was on the front-line growing sales in manufacturing, industrial distribution and technology for 20 years before starting his Manufacturing Representative Agency in 2014. For the past five years, he has spearheaded the sales growth for many Manitoba companies that were struggling to service the demands of customers that were as much as 90% of their business. Darrell worked with each company to diversify their customer base with new Fortune 100 and S&P 500 companies in the United States and have resulted in tens of millions of new sales dollars and multi-year contracts. He now teaches the same strategies and tactics he used for his clients through online and private workshops and trainings.

We will send you a confirmation email with the link to join the seminar online. Online registration will close at the start of the event. To register past this deadline, contact us at 204.253.4888 or 800.665.2019.

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