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How COVID-19 Changed the Meaning of Viral Marketing

Fri May 1 @ 9:30 am - 10:30 am


The following webinar is presented through a partnership between the World Trade Centre Winnipeg and the Winnipeg Chamber of Commerce.

Presenter: Peter George, McKim

In this webinar, McKim’s strategy team will review examples of good and bad COVID-19 crisis advertising and communications, discussing how it evolved as the crisis progressed. Additionally, we will go over some strategies that work for businesses of any size to keep their brand relevant.

Attendess will learn:
1. Covid-influenced marketing, the good, the bad, the ugly
2. How can small and medium businesses pivot their marketing quickly in a crisis
3. How to plan marketing for the new abnormal as your business emerges from the crisis

Peter George is a 30 year veteran marketer, with 25 years at the helm of major Manitoba advertising agencies. President & CEO of McKim Communications Group since 2006, Peter has been instrumental in developing brands across many sectors. From broadcasting to higher education, from manufacturing to tourism, you can see his fingerprints on many Manitoba success stories.

This seminar is available for remote participants via webinar (i.e., from a computer, tablet or smartphone). Please choose “Online” at registration. The day before the event, we will send you a confirmation email with the link to join the seminar online.

Online registration will close at 4:00 p.m. the business day prior to the event. To register past this deadline, contact us at 204.253.4888. By registering for this webinar, I understand that I will receive communication from the WTC Winnipeg and the Winnipeg Chamber of Commerce.


Fri May 1
9:30 am - 10:30 am
Event Category:


WTC Winnipeg