Presenter: Ron Greasley, Deschenes Regnier

Media and advertising has changed drastically in the last ten years. Continuing to do what worked in 2000 will no longer be effective in today’s market. The seminar will outline all of the outlets available to you (both old and new), and help you understand how to create a plan that reaches your audience in the most cost effective way.

Attendees will learn the following:

1. The difference between social media and social media marketing
2. The value of earned, owned and shared media in your communications plan
3. Methods to communicate your message before doing an advertising campaign

Ron is the Senior Strategist at Deschenes Regnier. He has twenty-five years experience working on both the client and agency side. He was drawn to advertising because of the broad range of business he gets to interact with each year. ”Every day, every campaign, every solution is different and that’s what makes the work fun.”

This seminar is available for remote participants via webinar (i.e., from a computer, tablet or smartphone). Please choose “Online” at registration. The day before the event, we will send you a confirmation email with the link to join the seminar online.

Online registration will close at 12:00 p.m. the day prior to the event. To register past this deadline, contact us at 204.253.4888.