Farmers Edge touts tech strengths to build its workforce


With more than 500 employees worldwide — Farmers Edge has now deployed its solutions on about 24 million acres of farm production land across four continents — the company is currently looking to build up a technology hub in its Winnipeg head office.

L’entrepreneuriat féminin : des obstacles à franchir (in French only)


Ottawa a annoncé, vendredi, un investissement de plusieurs millions de dollars au profit d'une quinzaine d'entreprises manitobaines dirigées par des femmes. L'objectif est de les aider à faire croître leurs entreprises et à conquérir des marchés sur le plan international. Toutefois, le chemin de l'entrepreneuriat féminin est long et semé d'embûches.

Opinion: Small business should create a marketing plan just like big business


Having a deep understanding of how your product or service is used and valued by your customer will help you determine what else you should provide to lock them in for the long-term. Your better mousetrap may look good through your rose-coloured glasses, but is it what your customers want or need?