International Market Entry Strategies Course

- Event Start: 2025-02-13 01:30 PM
- Event End: 2025-03-06 05:30 PM
- 600.00
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Ensure your success in new markets by conducting proper research, selecting the most effective entry strategy and implementing it efficiently.
Course Modules
Translate all of your research and planning into a successful new market for your business by implementing your market entry plan efficiently and effectively.
Ensure your company adheres to legal and ethical best practices as you discover what proactive and reactive measures you should take.
Optimize your market entry strategies by improving your intercultural knowledge and understanding your organization’s intercultural strengths and gaps.
What You’ll Learn
- Choose the most advantageous market entry strategy based on research and analysis of options and potential barriers
- Develop an international business plan that details key business strategies with metrics to monitor success
- Excel in new markets by establishing and managing strategic global business alliances through use of research, evaluation, negotiation and continued communication
- Establish and maintain productive business relationships using knowledge of cultural factors in target markets
- Maximize profit and ensure efficient distribution and control by managing direct and indirect exports
Session Dates
Four sessions, each from 1:30 pm – 5:30 pm
- Session 1 – Thursday, February 13th
- Session 2 – Thursday, February 20th
- Session 3 – Thursday, February 27th
- Session 4 – Thursday, March 6th
Course Tuition
CAD $600.00 + GST
If you wish to have your organization invoiced for the enrollment fee, please contact Melanie at [email protected] to arrange enrollment and invoicing.
Please note that no refunds will be offered once access to the program materials have been sent to the participant.
Meet the Instructor

José M Lopez Bueno, PhD
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Manitoba Business Start-Up Kit
Learn more about starting a business in Manitoba through this free guide from World Trade Centre Winnipeg