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International Sales & Marketing

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Manitoba Business Start-Up Kit

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Build your company’s strong international brand, develop effective sales and marketing strategies, build a high demand for your product and create strong relationships with your customers. You’ll be able to do all of the above by recognizing and applying the considerations an organization must make when promoting and selling products or services beyond domestic borders.

As part of FITTSkills for Manitoba Powered by World Trade Centre Winnipeg, the International Sales & Marketing  course will help you ensure the success of new international ventures by knowing and following the critical steps. Improve your bottom line by properly analyzing your organizational readiness and correctly identifying promising opportunities.

Course Modules

Plan and implement marketing strategies that will attract new customers and bring in the results you want.

Convert your leads into paying customers, and provide the service they need to remain satisfied and loyal customers for years to come.

Reach more customers around the world, fulfill their demands and make it easier than ever for them to complete a purchase online.

What You’ll Learn
  • Fulfill your market entry and competitive strategies with the creation of actionable marketing and sales plans
  • Meet the needs of your customers by adapting products and services for specific international markets
  • Appeal to the values and preferences of the target market by developing a strong international brand
  • Encourage future sales by providing efficient delivery of purchases and customer support
  • Increase your reach, decrease costs and enhance the customer experience by developing an easy-to-use e-commerce operation
Session Dates

Four sessions, each from 9:00 am – 1:00 pm

  • Session 1 – Tuesday, June 3rd
  • Session 2 – Friday, June 13th
  • Session 3 – Friday, June 20th
  • Session 4 – Thursday, June 26th
Course Tuition

CAD $600.00 + GST

If you wish to have your organization invoiced for the enrollment fee, please contact Melanie at [email protected] to arrange enrollment and invoicing.

Please note that no refunds will be offered once access to the program materials have been sent to the participant.

Meet the Instructor

Picture of Jeff Vilar

Jeff Vilar

President, Naida Communications

In 2009, Jeff Vilar launched Naida Communications, a sales and marketing growth consulting firm dedicated to helping businesses generate and elevate their sales. With more than 28 years of experience in the sales and marketing arena, Jeff has been instrumental in the growth of many businesses involved in a variety of industries including manufacturing, agriculture, telecommunications, technology, distribution, insurance and
financial services. His high energy facilitation and presentation style for the Trade Accelerator Programs (TAP) across Canada is coupled with his deep rooted sales, marketing and export knowledge and expertise.

Jeff’s diligent and no-compromise attitude to strategic sales and marketing initiatives and sales process development enables him to provide his clients with a high level of accountability. However, his most prominent asset is his relentless dedication toward growing the companies with whom he partners.

His one goal, always, is to “Elevate your Sales”!

Wondering what's next?

Explore more courses offered through FITTSkills for Manitoba Powered by World Trade Centre Winnipeg.

Manitoba Business Start-Up Kit

Learn more about starting a business in Manitoba through this free guide from World Trade Centre Winnipeg