Trade Show Optimization Workshop

Merci de noter que ce programme est en anglais. Ceci dit, nos conseillers pourraient vous appuyer en français.

This edition of the workshop is open to all but will put a focus on food and beverage companies.

Trade shows are strong and back. Companies are getting ready to, again, connect in person with industry peers, vendors, and clients. Trade shows are a very efficient marketing initiative to connect your solutions with those who need them.

Experienced and growing companies recognize that trade show preparation requires efforts that go beyond booking the space floor, flights, hotel rooms and preparing handouts. Trade shows are more than what your team does while at the show. It’s not about the colour of t-shirts that the team wears at the booth, the giveaways that you choose or how well you promote on social media.

Without a clear understanding of how the trade show is aligned to your business goals and your target market, unless your organization creates a repeatable process and has a plan, you are at risk of wasting enormous amounts of time and money.

Join us on March 22 for a hands-on workshop where we’ll align your business strategy to a trade show plan and you leave the room with an action plan – created by you, tailored for your business – that includes measurable KPIs to track success.

No matter if you’ve attended dozens of tradeshows or you are preparing for your first one. Be part of this workshop and watch your tradeshow ROI soar in 2023.

You’ll Learn:

  • How to present your offering(s) with a strong value proposition that makes you relevant in the eyes of your target audience

  • The best process for defining KPIs that are fully aligned with your business goals and target market

  • The best practices to put the plan into action

  • Where to find vital information to generate 1:1 meetings

Registration Includes:

  • Pre-workshop consultation with a WTC Winnipeg Trade Advisor

  • Workshop on March 22 from 8:30 am – 12 pm CST

  • 1-on-1 mentoring sessions with 6P Marketing to validate your action plan – week of March 27

  • Two hours of market research to understand your target market and customers – additional research is available at an additional cost


$150 per participant*, $100 for a second participant*

*: This workshop is designed for registered Manitoban businesses getting ready for their next trade show. 


Dafne Orbach, MA, CMC

Marketing Strategist, 6P Marketing

Dafne Orbach is a seasoned business consultant with over 20 years in B2B marketing, communications, and competitive intelligence. She has had the opportunity to work with a comprehensive portfolio of international and domestic brands across South, Central, and North America.

Dafne has led the planning, production, participation, and evaluation of local and international events. Through her various roles, she has been responsible for creating powerful, relevant and effective trade show strategies that allowed organizations to achieve their business goals. In recent years, Dafne started sharing her acquired expertise in trade shows through presentations and workshops.

Dafne holds a Masters degree in Communications and a Bachelor of Arts from the University of Buenos Aires as well as a Certificate in Education from the Seminario Rabinico Latinoamericano. She is also a Certified Management Consultant (CMC).

When not at work, you can find Dafne laughing with her husband and three children, trying new recipes, renovating some vintage piece of furniture, walking her dog at the park, or volunteering in the community.

Brent Smith

Brand Developer & Marketing Strategist

Brent came to 6P in 2011 and has been responsible for all brand strategies and research projects since. As one of the best brand strategists in Canada, Brent has an extensive background with multiple well-known agencies, such as Cosette, Fusion, McKim, as well as Ogilvy in Vietnam and Leo Burnett in Egypt. With more than 20 years of experience, Brent brings a global perspective to Canadian marketing and helps brings clients visions to light through bold strategies and extensive research.

Since graduating from Ivey Business School in 1991, Brent has worn many hats, acting as marketing consultant, marketing director of an e-commerce company and an environmental company, account director, operations director, promotions specialist, and brand strategist. Pour Brent a scotch on the rocks some time and he might just tell you about his escape artist parrot, impart an “old saying” he just made up, or draw you the finest Grover you’ve ever seen.


Mar 22 2023


8:30 am - 12:00 pm