The Monthly Export Newsletter – October 2022

Oct 20, 2022

New Program Launch:
Trade Show Optimization Workshop

Going to a trade show? Optimize your Tradeshows Strategy
Trade shows are strong and back. Companies are getting ready to, again, connect in person with industry peers, vendors, and clients. Trade shows are a very efficient marketing initiative to connect your solutions with those who need them.

Join us on December 7, 2022 for a hands-on workshop where we’ll align your business strategy to a trade show plan and you leave the room with an action plan – created by you, tailored for your business – that includes measurable KPIs to track success.

No matter if you’ve attended dozens of tradeshows or you are preparing for your first one. Be part of this workshop and watch your tradeshow ROI soar in 2023.

You’ll learn:
• How to present your offering(s) with a strong value proposition that makes you relevant in the eyes of your target audience
• The best process for defining KPIs that are fully aligned with your business goals and target market
• The best practices to put the plan into action
• Where to find vital information to generate 1:1 meetings

Spaces are very limited, register today!

This year’s fall cohort for the Trade Accelerator Program (TAP) is sold out and currently in session.
Take a look at our first day!

Thank you to all of our participants, our partners and the WTCW trade team for making this program possible.

Manitoba Women in Trades Conference 2022
By Manitoba Construction Sector Council

On November 16, 2022, the second Manitoba Women in Trades Conference will Continue the Conversation

The Purpose of This Conference:
• Learn how to address challenges and work effectively in a male dominated workplace
• Connect with mentors and organizations that support women
• Learn best practices for entry and advancement
• Network with 40 construction and safety associations, educational institutions, Apprenticeship and construction companies at a trades show
• Build relationships with other women, employers, educational institutions and government to advance in a construction career

This event will be in-person at the Victoria Inn Hotel & Convention Centre in Winnipeg, MB on November 16, 2022. 7:30 a.m. – 4:00 p.m.

Optima focuses on global expansion

When a local entrepreneur ventured out of Winnipeg to sell his wares, he never imagined it would spark a worldwide business expansion.

On Feb. 1, 1970, David Lee founded Keystone Cash Register Ltd., now known as Optima. At that time, his business focused on rebuilding, reselling and servicing mechanical cash registers.

Along with two trained technicians, Lee, who had also received technical training by National Cash Register, worked out of an office on Provencher Boulevard. Lee determined that the steep competition in Winnipeg was not profitable, so he sought a way to stand out from the crowd…

Countries to which Manitoba
exported the most in 2021
1. United States
2. Japan
3. China
4. Mexico
5. Indonesia

Source: Manitoba Bureau of Statistics,
Manitoba Trade Update: Second Quarter, 2022

Growth in trade with CUSMA partners
From 2020 to 2021, Manitoba’s exports to the United States increased by 12.1%, and exports to Mexico increased by 72.9%.

Source: Manitoba Bureau of Statistics,
Manitoba Trade Update: Second Quarter, 2022


Manitoba’s top exports in 2021, by product group (HS4 codes)

  1. 3004 – Medicaments – Put Up in Measured Doses or Packed For Retail Use
  2. 1001 – Wheat
  3. 0203 – Meat of Swine – Fresh, Chilled or Frozen
  4. 1205 – Canola or Colza Seeds (Whether or Not Broken)
  5. 1514 – Canola, Colza or Mustard Oil and their Fractions – Not Chemically Modified

Source: Government of Canada, Trade Data Online


Manitoba’s top exports in 2021, by industry (5-digit NAICS codes)

  1. 32541 – Pharmaceutical and medicine manufacturing
  2. 31161 – Animal slaughtering and processing
  3. 11114 – Wheat farming
  4. 31122 – Starch and vegetable fat and oil manufacturing
  5. 11112 – Oilseed (except soybean) farming

Source: Government of Canada, Trade Data Online


Manitoba’s number of exporters

In 2021, Manitoba counted 1,869 exporting establishments, of which 305 exported to two or more partner countries.
Source: Statistics Canada, Trade in Goods by Exporter Characteristics, by Establishment Employment Size and Number of Partner Countries

In 2021, Manitoba counted 1,755 establishments that exported to the United States.
Source: Statistics Canada, Trade in Goods by Exporter Characteristics, by Country of Destination

The number of exporting establishments in Manitoba increased by 10.2% in 2021.
Source: Statistics Canada, Trade by Exporter and Importer Characteristics: Goods, 2021


Manitoba’s agri-food exports
Agri-food exports accounted for 44.4 percent of Manitoba’s total international exports in 2021.

Source: Government of Manitoba,
Agri-food Export Performance in 2021

Manitoba’s trade in services
In 2019, Manitoba exported $2.9 billion in services,
a 5.9% increase from 2018.

Source: Library of Parliament,
Manitoba’s Merchandise Trade with the World
Note: This is the most recent statistic available.


If you have any questions, please reach out to our Trade Advisor Esmeralda Rodriguez Arias by email erodriguezarias@wtcwinnipeg.com or by phone +1 204.285.3349.

Thank you.