Trade Show Optimization Workshop

Trade shows are strong and back. Companies are getting ready to, again, connect in person with industry peers, vendors, and clients. Trade shows are a very efficient marketing initiative to connect your solutions with those who need them.

Experienced and growing companies recognize that trade show preparation requires efforts that go beyond booking the space floor, flights, hotel rooms and preparing handouts. Trade shows are more than what your team does while at the show. It’s not about the colour of t-shirts that the team wears at the booth, the giveaways that you choose or how well you promote on social media.

Without a clear understanding of how the trade show is aligned to your business goals and your target market, unless your organization creates a repeatable process and has a plan, you are at risk of wasting enormous amounts of time and money.

Join us on December 7 for a hands-on workshop where we’ll align your business strategy to a trade show plan and you leave the room with an action plan – created by you, tailored for your business – that includes measurable KPIs to track success.

No matter if you’ve attended dozens of tradeshows or you are preparing for your first one. Be part of this workshop and watch your tradeshow ROI soar in 2023.

You'll Learn

  • How to present your offering(s) with a strong value proposition that makes you relevant in the eyes of your target audience
  • The best process for defining KPIs that are fully aligned with your business goals and target market
  • The best practices to put the plan into action
  • Where to find vital information to generate 1:1 meetings

Registration Includes:

  • Pre-workshop consultation with a WTC Winnipeg Trade Advisor
  • Workshop on December 7 from 8:30 am – 12 pm CST
  • 1-on-1 mentoring sessions with 6P Marketing to validate your action plan – week of December 12
  • Two hours of market research – additional research is available at an additional cost


$150 per participant*, $100 for a second participant*
Deadline to register: November 25

*: This workshop is designed for registred Manitoban businesses getting ready for their next trade show. 


Dafne Orbach, MA, CMC

Marketing Strategist, 6P Marketing

Dafne Orbach is a seasoned business consultant with over 20 years in B2B marketing, communications, and competitive intelligence. She has had the opportunity to work with a comprehensive portfolio of international and domestic brands across South, Central, and North America.

Dafne has led the planning, production, participation, and evaluation of local and international events. Through her various roles, she has been responsible for creating powerful, relevant and effective trade show strategies that allowed organizations to achieve their business goals. In recent years, Dafne started sharing her acquired expertise in trade shows through presentations and workshops.

Dafne holds a Masters degree in Communications and a Bachelor of Arts from the University of Buenos Aires as well as a Certificate in Education from the Seminario Rabinico Latinoamericano. She is also a Certified Management Consultant (CMC).

When not at work, you can find Dafne laughing with her husband and three children, trying new recipes, renovating some vintage piece of furniture, walking her dog at the park, or volunteering in the community.