Apr 20, 2022

Wednesday, April 20, 2022 – MONTREAL, QUEBEC – World Trade Centre Winnipeg is representing Manitoba under the Western Pavilion at SIAL Canada 2022 from April 20 to 22, 2022 in Montreal, accompanying six Manitoba companies at the largest food trade show in North America. Natalie Courcelles Beaudry, from the World Trade Centre Winnipeg, will lead the delegation.

SIAL Canada is an international food and beverage trade show and is the only event of its scale in Canada. This event has more than 1,200 national and international exhibitors from 50 countries hosting over 25,000 buyers from Canada, the United States, and 60 other countries.

SIAL Canada is the only national tradeshow that offers a complete range of food products under one roof, presenting its 19th edition in 2022.

World Trade Centre Winnipeg’s participation in this event is made possible by financial contributions from Prairies Economic Development Canada and the Province of Manitoba, in addition to partnerships in the provincial economic development sector.

Six companies accompanying World Trade Centre Winnipeg at SIAL Canada 2022:
For more information on these six companies, click HERE.

BETTER HEMP COMPANY Inc. (Daniel Kreklewich, CEO)
Based in Portage la Prairie, Better Hemp Company Inc. is a producer and seller of high-quality bulk
hemp foods and ingredients as well as unique and delicious retail hemp food products.

FLOATING LEAF FINE FOODS (Matthew Ratuski, Director of Possibilities)
Based in Sunny Side, Floating Leaf Fine Foods is a Canadian family business specializing in wild rice, pulses, grains, hemp, quinoa and custom complete plant-based protein multi grain blends. Their family has been involved in the Canadian wild rice business since 1935.

TASTY HEAT’S FOODS (Amila R.W. Gadara, Owner)
Based in Winnipeg, Tasty Heat’s Hot Sauces are the world’s first Sri Lankan hot pepper sauce
manufactured in Winnipeg. They produce unique Hot Sauces to meet the different hotness levels and flavours and unique condiments.

THE CANADIAN BIRCH COMPANY (Glenda Hart, Co-founder and Vice President)
Based in Grand Marais, The Canadian Birch Company crafts the world’s finest pure birch syrup from organic birch sap so delicious they spun it into an award-winning gourmet collection.

TOMAHAWKS CHIPS (Alfred Lea, president)
Based in Riverton, Native Canadian Chip Corporation is an Indigenous owned and operated company with no financial assistance, providing potato chips and other products to Canada and international markets.

ZEGHERS CANADA (Megan Kemp, Sales & Purchasing Manager)
Based in Holland, Zeghers Canada is an internationally known company that provides the innovative raw grains used in many food products around the world.

World Trade Centre Winnipeg:
SIAL Canada website:

Team Manitoba Contacts at SIAL Canada 2022

Natalie Courcelles Beaudry
Manitoba Delegation Lead, SIAL Canada 2022

Boutaina Berrado
Manager, Marketing and Communications

The World Trade Centre Winnipeg was founded in April 2012 by the owners of the World Trade Centre license, the Winnipeg Chamber of Commerce and l’ANIM (Agence nationale et internationale du Manitoba). The Centre serves as an information portal for Manitoba entrepreneurs. A member of the World Trade Centers Association (WTCA) and the Western Canada Business Service Network (WCBSN), the WTC Winnipeg is a bilingual private sector-led organisation that serves as the strategic partner for trade for the Province of Manitoba. Our core objective is to work with Manitoba companies to grow and to increase their confidence in international trade, providing them with training, tools and a network of contacts essential to compete locally, nationally and internationally.

The World Trade Centre Winnipeg operates with financial contributions from the Government of Canada and the Province of Manitoba and partnerships in the economic development sector.