Canada’s Trade Accelerator Program

Program Description

Canada’s Trade Accelerator Program (TAP) is an innovative and dynamic program aimed at helping Manitoba’s small and medium sized enterprises (SMEs) overcome barriers to exporting. The WTC Winnipeg is pleased to offer TAP Canada in Manitoba, a program that is rapidly gaining momentum across Canada, and a reputation of achieving real results, fast.

Now is the time for Canadian companies to export globally. A lower Canadian dollar, limited domestic growth, and uncertainty in the U.S. have established the right conditions for Canadian firms to diversify and go global.

At the same time, uncertainty in the trade relationship with our largest trading partner means that it is even more important for Canadian companies to diversify and prepare their companies for long-term success in new export markets.

Through its Expert Partners, TAP Canada gives companies access to Canada’s top exporting advisors, resources and contacts. Companies will have the opportunity to work with industry leaders to build a comprehensive Export Plan, and then begin its implementation.

WTC Winnipeg encourages companies to take advantage of this unique opportunity to accelerate their firm’s growth and export capacity. The services and visibility offered through TAP Canada are valued at approximately $25,000.

This extensive program is offered to Manitoba businesses for only $495 +GST (includes 2 participants). The cost for each additional participant is $295 +GST.

TAP-Manitoba Partners

> Royal Bank of Canada (RBC) | National Partner
> Export Development Canada (EDC) | National Partner
Air Canada Cargo (AC Cargo) | National Partner
> Business Development Bank of Canada (BDC)
> Frontier Supply Chain Solutions Inc.
> Naida Communications
> People First HR Services
> TDS Law

Spring 2020 Program Dates

February 28 Application deadline
> March 11 & 12 > 2-day workshop (Export Readiness Training)
> March 19 > Full-day workshop (Export Plan)
> April 22 > Full-day workshop (Mentoring and Validation with Experts and Partners)

Eligibility Guidelines

The companies sought for TAP Canada participation should meet the following criteria:

> Is already exporting a product, service or technology, but wishes to diversify its export markets
> – OR – Has taken exploratory steps to develop their business abroad
> Generates more than $500,000 in annual revenue
> Is willing to dedicate senior representatives to participate in all stages of the program
> Has a product, service or technology with a strong competitive advantage as a result of quality or patent protection
> Is a good corporate citizen devoid of corruption and environment and human rights violations
> Can share two years of financial statements with its application to demonstrate its solvency


Please click here to fill out the online application form.


Program Format

TAP Canada is a 3-step program consisting of 15 companies per class

Step 1 (2 days): Export Readiness Training
> Comprehensive and practical training session
> Industry-led training delivered by leading international trade practitioners
> 15-minute presentation segments
> Interactive discussions, exercises, and role play
> One-on-one attention to each company
> Easy access to and interaction with TAP Canada’s roster of expert partners

Step 2 (1 day): Export Plan Workshop
> Hands-on workshop where participants are guided step-by-step through the process of writing their company’s Export Plan
> Participants use a customized assessment document to design their Export Plan
> Access to TAP Canada partners and experts for detailed information on elements of the Export Plan

Step 3 (1 day): Mentoring and Validation Workshop with TAP Canada Partners and Experts
> One-on-one sessions with TAP Canada partners and experts to review and validate their Export Plan and prepare for follow-up opportunities


TAP Canada Success Stories


> Manufacturer of LED lighting
> TAP Canada connected Core with senior executives from RBC and BDC, enabling access to funding needed
> Results: Sales have grown to a projected $10 – $12MM annually from $3MM. Staff increased by 30%. New distribution centre opened in British Columbia. New distribution centre planned for U.S. in 2017.


> Manufacturer of fine-knit fabrics
> Results: Increased sales to the U.S. by $300,000 per month since participating in TAP Canada. Hired an Export Manager and found a distributor in Italy who now represents them throughout Europe. Signed an R&D agreement with the National Research Council Canada to study the effect of copper wire insertion in mattresses for alleviation of asthma.


> Manufacturer of HLPV paint spray systems
> Results: Increased participation in trade shows and reinforced relationships with their clients. 35% increase in sales to the UK. Now looking to hire a new manager for international expansion, a function currently handled by the CEO.


> Manufacturer of machinery and engineering services provider
> Results: Restructured its business and marketing plans. Currently negotiating new potential orders from Honda in Ohio and TS Teck.


For further information on TAP Canada, contact:

Nicole Vallée
Trade Advisor
World Trade Centre Winnipeg


Canada’s Trade Accelerator Program is supported by the Mobilizing SMEs to Export initiative to assist in delivering Canada’s Export Diversification Strategy.