Trade Accelerator Program Canada

Program Description

The Trade Accelerator Program (TAP) Canada is an innovative and dynamic program aimed at helping Manitoba’s small and medium sized enterprises (SMEs) overcome barriers to exporting. The WTC Winnipeg is pleased to launch TAP Canada in Manitoba, a program that is rapidly gaining momentum across Canada, and a reputation of achieving real results, fast.

Now is the time for Canadian companies to export globally. A lower Canadian dollar, limited domestic growth, and uncertainty in the U.S. have established the right conditions for Canadian firms to diversify and go global.

At the same time, uncertainty in the trade relationship with our largest trading partner means that it is even more important for Canadian companies to diversify and prepare their companies for long-term success in new export markets.

Through its Expert Partners, TAP Canada gives companies access to Canada’s top exporting advisors, resources and contacts. Companies will have the opportunity to work with industry leaders to build a comprehensive Export Plan, and then begin its implementation.

WTC Winnipeg encourages companies to take advantage of this unique opportunity to accelerate their firm’s growth and export capacity. The services and visibility offered through TAP Canada are valued at approximately $25,000.

WTC Winnipeg is pleased to announce that program participation is free of charge for all successful applicants since our sponsors will be covering the registration fees.

Fall 2017 Program Dates

> September 21 > Application deadline
> October 3 & 4 > 2-day workshop (Export Readiness Training)
> October 25 > Full-day workshop (Export Plan)
> December 6 > Full-day workshop (Mentoring and Validation with Partners and Experts)

Eligibility Guidelines

The companies sought for TAP Canada participation should meet the following criteria:

> Is already exporting a product or service, but wishes to diversify its export markets, or formalize and validate its Export Plan
> – OR – Has taken exploratory steps to develop their business abroad
> Generates more than $1,000,000 in annual revenue
> Is willing to dedicate at least one senior representative (preferably two) to participate in all stages of the program
> Has a product or service with a strong competitive advantage as a result of quality or patent protection
> Is a good corporate citizen devoid of corruption and environment and human rights violations
> Can share two years of financial statements with its application to demonstrate its solvency


Click here to download the application package.

Completed application forms can be submitted to the World Trade Centre Winnipeg by email to or by mail to Derek Earl, World Trade Centre Winnipeg, 219 Provencher Blvd, 3rd floor, Winnipeg, MB, R2H 0G4.

Program Format

TAP Canada is a 3-step program consisting of 15-20 companies per class

Step 1 (2 days): Export Readiness Training
> Comprehensive and practical training session
> Industry-led training delivered by leading international trade practitioners
> 15-minute presentation segments
> Interactive discussions, exercises, and role play
> One-on-one attention to each company
> Easy access to and interaction with TAP Canada’s roster of expert partners

Step 2 (1 day): Export Plan Workshop
> Hands-on workshop where participants are guided step-by-step through the process of writing their company’s Export Plan
> Participants use a customized assessment document to design their Export Plan
> Access to TAP Canada partners and experts for detailed information on elements of the Export Plan

Step 3 (1 day): Mentoring and Validation Workshop with TAP Canada Partners and Experts
> One-on-one sessions with TAP Canada partners and experts to review and validate their Export Plan and prepare for follow-up opportunities


TAP Canada Success Stories


> Manufacturer of LED lighting
> TAP Canada connected Core with senior executives from RBC and BDC, enabling access to funding needed
> Results: Sales have grown to a projected $10 – $12MM annually from $3MM. Staff increased by 30%. New distribution centre opened in British Columbia. New distribution centre planned for U.S. in 2017.


> Manufacturer of fine-knit fabrics
> Results: Increased sales to the U.S. by $300,000 per month since participating in TAP Canada. Hired an Export Manager and found a distributor in Italy who now represents them throughout Europe. Signed an R&D agreement with the National Research Council Canada to study the effect of copper wire insertion in mattresses for alleviation of asthma.


> Manufacturer of HLPV paint spray systems
> Results: Increased participation in trade shows and reinforced relationships with their clients. 35% increase in sales to the UK. Now looking to hire a new manager for international expansion, a function currently handled by the CEO.


> Manufacturer of machinery and engineering services provider
> Results: Restructured its business and marketing plans. Currently negotiating new potential orders from Honda in Ohio and TS Teck.


For further information on TAP Canada, contact:

Derek Earl
World Trade Centre Winnipeg