Our Team

Mariette Mulaire, CITP

Mariette Mulaire, CITP

President and CEO

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+1.204.253.4888
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Born in St-Pierre-Jolys, Manitoba, Mariette Mulaire has served as President and CEO of the WTC Winnipeg since its official opening in April 2013. Prior to that, she was the President and CEO of Manitoba’s Bilingual Trade Agency (ANIM) since its inception in 2007, where her involvement in numerous economic development initiatives on behalf of Manitoba included spearheading the creation and hosting of Centrallia, the first international B2B forum of its kind in Western Canada. Her previous economic development experience includes ten years as Executive Director for the Economic Development Council for Manitoba Bilingual Municipalities (CDEM), and working with Western Economic Diversification Canada (WD) and Canadian Heritage.

In addition to serving as Vice-Chair of the World Trade Centers Association (WTCA) Board of Directors, Mariette Mulaire actively participates in national associations and initiatives which include Boards of Directors of the Bank of Canada, Canada West Foundation and TV5. She was co-chair of the Canada Summer Games 2017 Host Society and spokesperson for Les Rendez-vous de la Francophonie in 2017 and 2018. In 2018, she was named one of the top 10 most influential Canadian Francophones by Francopresse.

Locally, Mariette Mulaire is an active member of organisations such as the James Burns Leadership Institute and the CN Winnipeg Community Board. She was also the spokesperson for the 200th anniversary of Université de St. Boniface (2018).

She was awarded the Ordre des francophones d’Amérique in 2010, was the 2011 recipient of the YMCA-YWCA Women of Distinction award in the “Leadership” category, and received the Queen Elizabeth II Diamond Jubilee Medal in 2012. She was the 2015 recipient of the Award of Excellence – Promotion of Linguistic Duality from the Commissioner of Official languages. She received the Prix Riel and the Prix Maurice Gauthier in 2017 in recognition of her ongoing commitment to the promotion of linguistic duality in Manitoba and Canada.

Mariette Mulaire holds a national designation with the Canadian Institute of Management (CIM) as a Professional Manager, in management and administration, and earned the Certified International Trade Professional (CITP) designation from the Forum for International Trade Training (FITT).

Derek Earl

Derek Earl

Vice-President

Email
+1.204.289.4086
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Derek Earl is the Vice-President of the WTC Winnipeg, overseeing international trade strategies and operations for the organization. He has been instrumental in a number of key projects, including the initial establishment and launching of the WTC Winnipeg in 2013, and organizing the Centrallia global business forum, which brought hundreds of business leaders from around the world to Winnipeg every two years from 2010 to 2016.

He leads the WTC Winnipeg’s northern and Arctic trade development strategies, working with businesses, northern communities, and business networks across the Arctic market. This includes hosting two northern-focused conferences bringing together experts and industry representatives from around the world’s northern regions actively participated (2014 and 2016). He is also actively developing the organization’s trade development strategies with the USA, connecting the WTC Winnipeg to the Small Business Network of the Americas.

Prior to joining the WTC Winnipeg, Derek Earl worked with the Canadian Embassy in Paris, France, where he helped establish the Province of Ontario’s trade development and investment attraction office. He also spent several years as a market research professional with the firms Ipsos-Reid and Kisquared.

A native of Winnipeg, his education includes Bachelor of Arts (Honours) degree in International Relations from the University of Manitoba and a Master of Arts in International Politics from the University of Ottawa.

Camille Bardy

Camille Bardy

Trade Advisor

Email
+1.204.202.1539
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Camille joined the WTC Winnipeg as a Trade Advisor with the main goal to help Manitoba companies thrive in new markets. She provides advisory and support services for established businesses, and she also helps them with connections and opportunities in the targeted countries.

She has a B.A. in English and Spanish and International Management as well as a Masters in Negotiation of International Projects with a major in cross-cultural communication. She has extended experience working in business development and client relations across Europe and North America.

Wafa Batrah

Wafa Batrah

Finance Officer

Email
+1.204.289.4098
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Wafa Batrah joined the team at the end of April 2019 as an intern and became a finance agent in August of that year. With a Bachelor’s degree in Mathematics and a diploma in accounting and finance, her role allows her to keep abreast of the developments in the world of sums and calculations. In her previous role at Swissport International, Wafa worked in civil aviation within the company’s centralized load control department where she maintained communication with many stations around the world. She has also worked as the Client Service team coordinator at 24-7 Intouch.

Wafa always does her best to stay disciplined while handling the multiple financial tasks related to her role.

Boutaina Berrado

Boutaina Berrado

Coordinator of marketing and communications

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Boutaina Berrado joined the World Trade Center Winnipeg as a marketing and communications coordinator. She supports in developing and implementing the department’s strategy through various communication channels that the WTC uses to promote its services and products to current and potential customers and partners.

She has a master’s degree in Marketing and Business development. She has extensive experience working in marketing in an international environment across Africa and Europe. Berrado speaks English, French and Arabic.

Joelle Boisvert

Joelle Boisvert

Director of Human Resources

Email
+1.204.289.4078
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Joelle Boisvert first joined the team in August 2016 as the Business InfoCentre Manager and has now taken on a new role as Director of Human Resources. Joelle previously worked at her Alma Mater Université de Saint-Boniface as the Coordinator of the Development office, where she holds her Bachelors of Arts. She has also worked at the Société franco-manitobaine as Liaison Officer for over 10 years.

True to her francophone roots, Joelle continues to build strong relationship with her francophone community, working in francophone organizations for over 20 years.

André Brin

André Brin

Director of Communications

Email
+1 204.289.4085
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André Brin joined WTC Winnipeg on September 7, 2021. As director of communications, he oversees the organization’s communications and marketing strategies.

André, 56, returns to Manitoba after working for 19 of the last 21 years in Alberta, with the NHL’s Edmonton Oilers and Hockey Canada, based in Calgary. 

André worked over 15 years with Hockey Canada, Canada’s national sporting body, leading all corporate and hockey communications for the organization for his final five years. Over his time with Hockey Canada, he notably worked with many of Canada’s National Teams at world championships, four Olympic Winter Games and a Paralympics.

André was executive director of the Conseil Jeunesse Provincial of Manitoba from 1994-1999, and executive director of the 2005 Jeux de la francophonie canadienne in Winnipeg.  He also worked as a sports journalist over ten years in Manitoba, with Radio-Canada, Envol91 FM Radio, on a part-time basis with MTN (now CITY TV) and La Liberté.

Born in Emekuku, Nigeria to Canadian parents working for the Canadian International Development Agency (CIDA), he proudly calls Winnipeg his hometown, but also spent parts of his youth in Nigeria, Yellowknife, NWT, Sydney, NS and Algeria. 

Natalie Courcelles Beaudry

Natalie Courcelles Beaudry

Executive Assistant

Email
+1.204.202.1565
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Natalie Courcelles Beaudry joined the World Trade Centre Winnipeg team in 2021. She works directly with Mariette Mulaire and the management team as Executive Assistant.

Originally from Manitoba, Natalie completed her post-secondary education in Ottawa and Winnipeg and has recently returned from 5 years working in Alberta. She brings over 20 years of public and private sector experience having worked in politics, medicine, education, finance, and tourism.  Natalie has dedicated over 25 years volunteering within francophone, political, educational, youth and sport organizations.

Natalie is bilingual with an intermediate level Spanish. She is a mother of three who loves gardening and outdoor adventures.

Muriel Dupuis

Muriel Dupuis

Business Advisor

Email
+1.204.285.9514
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Muriel joined the WTC Winnipeg team as a Business Advisor in 2019. Her passion for entrepreneurship started in high school with the Junior Achievement after-school program.

She continued her studies at the Université de Saint-Boniface where she earned her diploma in Business Administration with a major in Marketing.

Muriel has experience operating and managing her own business. Muriel enjoys helping people understand the steps to take in order to start their own business.

Stéphanie Fontaine

Stéphanie Fontaine

Project Manager (currently on leave)

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Stéphanie Fontaine leads many initiatives at the WTC Winnipeg with the support and direction of her colleagues. She has an infectious “get it done” attitude that serves her well in her position. Her goal is to bring together programming that gives Manitobans looking to expand their knowledge, connections or skills the right tools and training needed to better succeed.

Stéphanie volunteers with Junior Achievement Manitoba by mentoring and guiding the next generation. She is also a recipient of their 2011 VP of Finance award.

Vivian Gosselin

Vivian Gosselin

Director of Business Intelligence

Email
+1.204.289.4074
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Vivian Gosselin comes to WTC Winnipeg with prior experience in economic development, having worked for various economic development agencies on the local and international level.

She holds a Bachelor of Commerce (Hons.) from University of Manitoba, and has demonstrated strengths in planning, organization, research and analysis.

Katy Gray

Katy Gray

Project Coordinator

Email
+1.204.202.3135
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Katy Gray became a business advisor with the WTC Winnipeg team in October 2018.  Building on her years of employment experience in customer-focused roles in international and local companies, Katy received a Masters of Science in International Business Management from Teesside University, Prague, CZ.  She has now transitioned to the position of Project Coordinator, managing the WTC Winnipeg webinars, online training and more.

Katy has travelled extensively and enjoys learning new cultures and languages.

Johana Gutierrez

Johana Gutierrez

Trade Advisor

Email
+1.204.285.3421
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Johana Gutierrez joined the WTC Winnipeg in 2017. Her main role within the Trade Services team is to assist companies looking to expand their business internationally. She has experience in ensuring companies participating in Canada’s Trade Accelerator Program become export-ready through market research and the development of a solid export plan.

She holds a B.A. in International Studies from the Université de Saint-Boniface. Johana is fluent in French, Spanish and English.

Alexander Lavoie

Alexander Lavoie

Business Advisor

Email
+1.204.289.4071
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Alexander Lavoie brings a wealth of knowledge and understanding of international relations to his position of Business Advisor with WTC Winnipeg.

After graduating with a Bachelor of Business Administration, he spent one year living in Germany, three years living and working in South Korea, and has travelled to 23 other countries. He is proficient in English, French, and has a working knowledge of German.

As part of the client services team, Alexander is passionate about finding opportunities for Manitoba businesses to grow and thrive.

Rashmmie Rameshkumar

Rashmmie Rameshkumar

Business Intelligence Analyst

Email
+1.204.289.4092
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Rashmmie joined the WTC Winnipeg team in January 2021. She graduated from the University of Waterloo from the Honours Science and Business Co-operative Program in 2020 with a Specialization in Biochemistry and Minor in Economics. Bioinformatics projects sparked her interest in analysis and innovative technologies.

She brings creative and technical experience from varying analyst positions in Toronto among teams in Operations, Content Acquisition, Trading, and IT. With an interest in process improvement, she aims to increase the efficiency with which the WTC Winnipeg team provides services to Manitoba businesses, while identifying key metrics and actionable insights to inform data strategy.

Esmeralda Rodriguez Arias, CITP | FIBP

Esmeralda Rodriguez Arias, CITP | FIBP

Trade Advisor

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Originally from Bogota, Colombia, Esmeralda Rodriguez moved to Winnipeg in 2019 and then joined the WTC Winnipeg as a Trade Advisor. Her role is to help Manitoba businesses reach their corporate goals through obtaining strategic data, locating business opportunities, and connecting businesses with potential Canadian and international partners; as well as provide advisory services on issues such as export planning, market entry strategies and financing options.

She finished her International Business post-graduate program at the Manitoba Institute of Trades and Technology (MITT) and received her International Certification as a Trade Professional (CITP®, FIBP®). Before joining the WTC Winnipeg, Esmeralda worked for the United States Embassy in Colombia for ten years and was responsible for the transition of Immigrant Visa cases from Cuba and Venezuela to Guyana.

Esmeralda speaks Spanish, English and French.

Andrew Shymanski

Andrew Shymanski

Trade Advisor

Email
+1.204.289.4081
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Andrew Shymanski is a Trade Advisor at the WTC Winnipeg. His goal is to provide local Manitoba businesses with the information and resources they need to expand their operations into new markets. He obtained a Bachelor of Commerce (Hons.) in International Business and Finance from the University of Manitoba and has experience working as a public servant through his previous roles at the Canada Revenue Agency.

Marguerite Simard

Marguerite Simard

Director of Finance

Email
+1.204.289.4087
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With over 30 years of experience working in the private and public sector, Marguerite Simard brings a vast amount of financial management experience to the ANIM organization.

Having worked at Great-West Life, the Collège Universitaire de Saint-Boniface and CDEM (Economic Development Council for Manitoba’s bilingual Municipalities) – her strong accounting and financial skills plus her incredible attention to detail make her a key member of the management team.

Matilda Van Aggelen

Matilda Van Aggelen

Trade Advisor

Email
+1.204.289.4094
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Matilda van Aggelen is a Trade Advisor at the WTC Winnipeg. Originally from Belgium, she moved to Winnipeg in 2016. Matilda has four years of experience in business development, customer service, and training. She holds a Project Management Diploma and a Management Certificate from the University of Winnipeg Professional, Applied and Continuing Education.

She speaks English, French, German, and Dutch.