Ask the Advisors: A Roundtable Discussion on Market Research

Join us for a roundtable discussion with our Small Business Service advisors and fellow entrepreneurs to get your questions answered on a variety of topics!

In this session of Ask the Advisors we will be delving into the world of market research.

Don’t miss out on this opportunity to refine your understanding of market research strategies that can potentially save you time, effort, and resources. See you there!

Come prepared with questions and get ready to learn:
  • Techniques to assess the viability of your market

  • How to conduct primary and secondary market research

  • Pitfalls to avoid when conducting market research

  • Helpful tools, resources, and databases

  • And much more!

Event Info:

January 23rd, 2024
12:00 – 12:30 pm CST
Free Online Session


Esmeralda Rodriguez Arias, Trade Advisor

Esmeralda Rodriguez Arias, CITP | FIBP

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Originally from Bogota, Colombia, Esmeralda Rodriguez moved to Winnipeg in 2019 and then joined the WTC Winnipeg as a Trade Advisor. Her role is to help Manitoba businesses reach their corporate goals through obtaining strategic data, locating business opportunities, and connecting businesses with potential Canadian and international partners; as well as provide advisory services on issues such as export planning, market entry strategies and financing options.

She finished her International Business post-graduate program at the Manitoba Institute of Trades and Technology (MITT) and received her International Certification as a Trade Professional (CITP®, FIBP®). Before joining the WTC Winnipeg, Esmeralda worked for the United States Embassy in Colombia for ten years and was responsible for the transition of Immigrant Visa cases from Cuba and Venezuela to Guyana.

Esmeralda speaks Spanish, English and French.

Paul Keefe

Business Advisor

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Paul Keefe is a Business Advisor with the WTC Winnipeg. Once working as a personal trainer and later starting his own consulting business, he’s developed an ability to foster deep relationships, help individuals create clear goals and objectives, and offer them support every step of the way to seeing their ultimate success. Paul also possesses direct business knowledge and experience from starting his own company here in Manitoba.

Passionate about small businesses and entrepreneurship, Paul is here to help you get your business started and to see you succeed. He brings a high level of positive energy, empathy, and focus to all his interactions.

Paul loves all things health and fitness, reading, live music, visiting local coffee shops, craft beer, and anything outdoors!

Ask the Advisors: A Roundtable Discussion on Market Research


Jan 23 2024


12:00 pm - 12:30 pm




Market Research

Delivery Format