Introduction to Market Research

Refreshing yourself on the basics of market research can help you (re)frame your approach to your business plan. Join us for a short introduction on market research.

Questions we will answer:
  • What is market research?

  • How will this benefit your business?

  • When will you be conducting market research?

  • What types of information will you be searching for?

  • Where can you find this and who can help you with your research?


October 12th, 2023
12:00 – 12:30 pm CST
Free Online Webinar


Ivanka Watkin

Market Research Specialist

Naturally curious, Watkin is well-suited to her role as the Market Research Specialist at WTC Winnipeg. She has 2 bachelor degrees, Central and Eastern European Studies with a minor in Ukrainian (’16) and a double major in German and Russian (’17). She also holds a Master’s in Business Administration (’20), which involved studies both in Winnipeg and abroad. Watkin’s extensive globetrotting experiences bolster her understanding of international markets and cultures, adding value to her domain in market research locally and internationally.


Oct 12 2023


12:00 pm - 12:30 pm




Market Research

Delivery Format