Trade Show Optimization Workshop

This cohort will have a cleantech focus in preparation of the MEIA Cleantech Conference taking place on November 22, 2023. The priority will be given to cleantech companies exhibiting at the Conference. If you are interested in participating, please book a discovery call.

Experienced and growing companies recognize that trade show preparation requires efforts that go beyond booking the space floor, flights, hotel rooms and preparing handouts. Trade shows are more than what your team does while at the show. Trade shows are a very efficient marketing initiative to connect your solutions with those who need them.

We are offering a hands-on workshop where companies will align their business strategy to a trade show plan and will leave the room with an action plan – created by them and tailored to their business – that includes measurable KPIs to track success.

Companies will learn:

  • How to present their offering(s) with a strong value proposition that makes them relevant in the eyes of their target audience

  • The best process for defining KPIs that are fully aligned with their business goals and target market

  • The best practices to put the plan into action

  • Where to find vital information to generate 1:1 meetings

Registration Includes:

  • Pre-workshop consultation with a WTC Winnipeg Trade Advisor

  • Workshop on October 19 from 8:30 am – 12 pm CST


$150 per participant

Already registered for the Conference? Contact us for a discount.


Dafne Orbach, MA, CMC
Senior Strategy Consultant
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Dafne Orbach is a seasoned business consultant with over 20 years in B2B marketing, communications, and competitive intelligence. She has had the opportunity to work with a comprehensive portfolio of international and domestic brands across South, Central, and North America.

Dafne has led the planning, production, participation, and evaluation of local and international events. Through her various roles, she has been responsible for creating powerful, relevant and effective trade show strategies that allowed organizations to achieve their business goals. In recent years, Dafne started sharing her acquired expertise in trade shows through presentations and workshops.

Dafne holds a Masters degree in Communications and a Bachelor of Arts from the University of Buenos Aires as well as a Certificate in Education from the Seminario Rabinico Latinoamericano. She is also a Certified Management Consultant (CMC).

When not at work, you can find Dafne laughing with her husband and three children, trying new recipes, renovating some vintage piece of furniture, walking her dog at the park, or volunteering in the community.

Brent Smith
Brand Developer & Marketing Strategist
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Brent came to 6P in 2011 and has been responsible for all brand strategies and research projects since. As one of the best brand strategists in Canada, Brent has an extensive background with multiple well-known agencies, such as Cosette, Fusion, McKim, as well as Ogilvy in Vietnam and Leo Burnett in Egypt. With more than 20 years of experience, Brent brings a global perspective to Canadian marketing and helps brings clients visions to light through bold strategies and extensive research.

Since graduating from Ivey Business School in 1991, Brent has worn many hats, acting as marketing consultant, marketing director of an e-commerce company and an environmental company, account director, operations director, promotions specialist, and brand strategist. Pour Brent a scotch on the rocks some time and he might just tell you about his escape artist parrot, impart an “old saying” he just made up, or draw you the finest Grover you’ve ever seen.


Oct 19 2023


8:30 am - 12:00 pm




Marketing & Communications

Delivery Format