Export Plan Program

Welcome to the Export Plan Program

The Export Plan Program (EPP) aims to provide companies with the confidence, skills and knowledge to access new markets through the development of a sound and thorough export plan. It offers companies that have export potential with a combination of online resources and advisory services. Participating companies can access the program at any time and the services offered are tailored to fit their precise need.

EPP is aimed exclusively at Manitoba companies that have scaled up and are ready to look at trade opportunities outside the province.


1. Market Entry Strategies

This section covers the most basic information of international trade considerations. Based on the product or service, how would the company be best suited to enter the market?

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2. Market Validation

This section covers market intelligence gathering and macro economic trends analysis. The company should be able to evaluate whether their chosen market is feasible or make the decision to change their approach.

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3. Understanding Your Market

This section incorporates secondary market research on the micro economic scale to explore market wants and needs.

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4. Product/Service Adaptation

This section covers the necessity of any product or service adaptation and certification processes needed to access the target market based on industry. This section will also elaborate on information from the previous module on any customer or consumer preferences.

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5. Sales Strategy

This section will describe the companies’ sales processes and elaborate on their market entry strategies.

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6. International Finance

This section will provide companies with a realistic approach on necessary financial requirements required to export. It will also cover available financial products available from export credit agencies, financial institutions and other sources.

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7. Logistics

This section will provide information on the different aspects of shipping or servicing a contract. This section will elaborate on the all the prior sections.

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8. Market Development

This section will be based on goal development and the activities that a company will pursue to expand or be continually viable in the market.

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9. Risk Management

This section will incorporate all other modules in a solution focused risk management strategy while conducting business in a foreign market.

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No matter the stage or state of your business, you’ve got questions.