Harvard Business Review concluded that for most B2B and high ticket B2C businesses, only 5% of your ideal customers are in-market to buy. Attempting to sell to those out of market will only create friction, and fall on deaf ears. Ineffective, and a waste of advertising budget.
In order to continue to reliably grow your business, you can’t just fight your competitors over the 5% in-market, you must build a strategy to reach the other 95%.
What attendees will learn:
How to create a marketing strategy that wins over the 95%
How to build a marketing engine that creates demand for your business
How to set goals for your marketing team that align with business growth (Hint: It’s not leads)
February 6th, 2024
12:00 – 1:00 pm CST
Free Online Webinar
Drew Friesen is a fractional CMO focused on providing marketing leadership for businesses in the ag and manufacturing space. With a focus on data and customer insights, Drew works to build a marketing strategy aligned with your business goals, and then works along side you to execute it with your team, leveling up your team along the way.
Over the last 3 years, Drew has worked with businesses to create $23million in marketing-generated revenue, and recouped and reallocated $150k+ of wasted ad spend.